Branding

ethical marketing
Is Ethical Marketing Just A Fad?
Ethical marketing has been getting a lot more press recently and rightly so. But is it just a fad? Will marketers move on to the next shiny thing once the Blue Planet effect wears off? What is ethical marketing? “Ethical...
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beyond CSR, doing good is good for business
Beyond CSR: Why Doing Good Is Good For Business
Corporate Social Responsibility (CSR) has been around for years, but as consumers and employees demand more transparency are traditional CSR policies enough? Big consumer brands have been using CSR driven advertising for a long time with varied success. But how...
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Polyseam Graft Rebrand: Discussed
Who'd have thought a rebrand of a DIY product could gain so much coverage and praise. Graft, a DIY sealant product made by Polyseam was rebranded last month, the manufacturing business invested £60,000 in the rebrand and redesign of the...
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