Marketing

content creation
Content Creation: The New Key To Marketing Success
Content is all around us. From blogs to videos to social media posts we consume different forms of content everyday. Those memes you liked on Facebook are content, the latest make up tutorial you just followed is content and the...
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ecommerce storytelling
Ecommerce Storytelling: The Strategy You Need To Grow Your Store
Stories are vital to the success of ecommerce stores.  Storytelling helps you build a connection with potential customers and stand out in increasingly competitive ecommerce markets. From fashion to coffee and subscription ecommerce, storytelling is becoming more common. So it’s...
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How To Market Your Shopify Store
How To Market Your Shopify Store: 6 Tactics To Grow Traffic
You’ve got your Shopify store set up and you’ve been waiting for things to happen. The truth is ecommerce isn’t as easy as setting up your store and hoping for the best. Whether you’re a startup or an established online...
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buy 1 give 1 business model
Is Buy 1 Give 1 Right For Your Business?
Buy 1 Give 1 has been around for a little while now but is it sustainable and is it right for your business? What is Buy 1 Give 1? Buy 1 Give 1 is a business model used by forward...
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ethical marketing
Is Ethical Marketing Just A Fad?
Ethical marketing has been getting a lot more press recently and rightly so. But is it just a fad? Will marketers move on to the next shiny thing once the Blue Planet effect wears off? What is ethical marketing? “Ethical...
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Inbound Marketing Strategy
Inbound Marketing Strategy: Quick Start Guide
Inbound marketing is about letting customers coming to you. Today, businesses are moving towards subtler ways of building their customer bases, and this is for all industries. You need an inbound marketing strategy. By harnessing the powers of a list...
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social media for shopify
The Ultimate Guide to Social Media for Shopify Store Owners
Social media is a key aspect of digital marketing, helping businesses reach millions of customers across the world.  Last year in the UK alone, 89% of people accessed the internet every week; 77% of these used it to research goods/services...
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marketing sustainable products
Marketing Sustainable Products Without Turning People Off
Sustainability doesn’t need to be boring but a search of #sustainablefashion on Instagram throws up some pretty crap content from sustainable brands. There are two sustainable Instagram camps at the moment: The original ethical warrior This is where you’ll find...
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Boosting Instagram Engagement
Boost Instagram Engagement: 7 Tricks From A Marketing Agency
I’m guessing you’re here because you know that engagement is key to growing your Instagram account. So many people and businesses get blinkered into just growing their follower numbers when it comes to boosting Instagram engagement, but what you rather...
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B2B Content Marketing: Stop With The Same Boring Sh*t
Content marketing in the B2B sector is boring. 89% of B2B marketers use content marketing, and according to latest statistics and reports, it generates three times as many leads as paid search. Not bad. But for a lot of businesses,...
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