Marketing

digital marketing campaigns planning
Digital Marketing Campaigns: 7 Step Plan
Every business needs marketing campaigns to acquire new customers and retain existing ones. Campaigns provide a vehicle to achieve your overall business strategy. By having a succinct online value proposition, you can reach more customers and grow your presence. Not...
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Sustainability & COVID-19
Sustainability & COVID-19: What’s happening?
On 30th April 2020, we held an online Zoom event for sustainable brands looking at how organisations have been impacted by the COVID-19 crisis and how their ability to be sustainable and talk about sustainability has been affected. In this...
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Serve Mitchel White Marketing Book
Serve launches on Amazon
Our Managing Director Mitchel has been busy working on his book for the past few months and we’re proud to say he has launched Serve on Amazon. What is Serve about? Serve is your guide to ethical marketing. Setting out...
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ethical marketing rules
20 ethical marketing rules to follow in 2020
It’s a question we ask ourselves a lot as marketers, how can I be a good marketing person?  The answer is pretty straight forward. Use ethical marketing practice to behave in a way you’re proud of and serve your audience...
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content creation
Content Creation: The New Key To Marketing Success
Content is all around us. From blogs to videos to social media posts we consume different forms of content everyday. Those memes you liked on Facebook are content, the latest make up tutorial you just followed is content and the...
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ecommerce storytelling
Ecommerce Storytelling: The Strategy You Need To Grow Your Store
Stories are vital to the success of ecommerce stores.  Storytelling helps you build a connection with potential customers and stand out in increasingly competitive ecommerce markets. From fashion to coffee and subscription ecommerce, storytelling is becoming more common. So it’s...
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How To Market Your Shopify Store
How To Market Your Shopify Store: 6 Tactics To Grow Traffic
You’ve got your Shopify store set up and you’ve been waiting for things to happen. The truth is ecommerce isn’t as easy as setting up your store and hoping for the best. Whether you’re a startup or an established online...
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buy 1 give 1 business model
Is Buy 1 Give 1 Right For Your Business?
Buy 1 Give 1 has been around for a little while now but is it sustainable and is it right for your business? What is Buy 1 Give 1? Buy 1 Give 1 is a business model used by forward...
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ethical marketing
Is Ethical Marketing Just A Fad?
Ethical marketing has been getting a lot more press recently and rightly so. But is it just a fad? Will marketers move on to the next shiny thing once the Blue Planet effect wears off? What is ethical marketing? “Ethical...
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Inbound Marketing Strategy
Inbound Marketing Strategy: Quick Start Guide
Inbound marketing is about letting customers coming to you. Today, businesses are moving towards subtler ways of building their customer bases, and this is for all industries. You need an inbound marketing strategy. By harnessing the powers of a list...
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