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Marketing

B2B Content Marketing: Stop With The Same Boring Sh*t
Content marketing in the B2B sector is boring. 89% of B2B marketers use content marketing, and according to latest statistics and reports, it generates three times as many leads as paid search. Not bad. But for a lot of businesses,...
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Top Agencies In Manchester: Our 8 Favourites
This might seem a little odd as we’re a marketing agency ourselves but we’re all for transparency and chances are you’re probably going to be investigating the top agencies in Manchester before you choose who to work with anyway…. Here’s...
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Stuck With Traffic Generation? 5 Quick Fixes For B2B Brands
For all digital market campaigns, the only way for them to be effective is to reach as many people as possible. Lead generation will be a goal and an essential aspect of your marketing campaign. If your campaign isn’t hitting...
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Plan Your Digital Marketing Campaign In 7 Simple Steps
A digital marketing campaign is no longer a nice to have; it is a necessity. A digital marketing campaign provides direction for your overall business strategy and helps you to compete for your market share. By having a succinct online...
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How Big Should Your Manufacturing Marketing Budget Be?
One of the hardest questions during any budget meeting is; ‘how much should we allocate to marketing?’. This is no different for businesses in the manufacturing industry, and typically, a manufacturing marketing budget is one that is very different to...
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Lead Generation Marketing: 4 Reasons You Should Invest
Lead generation marketing has been around a while now, but still it’s amazing how many B2B brands don’t use lead generation as part of their marketing strategy. If you’re looking at reasons to invest in lead generation you’ve probably done...
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Stop Buying B2B Leads – What Is The Alternative?
Buying B2B leads can be an expensive game. Doing a quick search of Google for B2B leads shows up pages and pages of results - mainly from data companies selling B2B company prospect information for a fee per contact. Having...
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B2B Lead Generation: 10 Tactics You Need To Start Using
B2B lead generation has never been easier with a huge toolkit of tactics at your disposal. Having said that the effectiveness of some lead generation tactics can be disappointing in an ever changing marketing world. It’s hard to keep up...
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Challenges Facing Construction Marketing In 2018: Experts Discuss
We asked 3 Marketing & Sales professionals from the Construction industry what they see as the biggest challenges facing the construction marketing and the industry in general this year. Our research found there are common challenges across construction niches, from...
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B2C Marketing In 2017: What Can B2B Marketers Learn For 2018?
2017 was a good year for B2C marketing. But what can B2B marketers learn from B2C campaigns to improve marketing performance in 2018? 2017 was a year of change. The rise of Jeremy Corbyn, Brexit and the invention of VIPoo...
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