Marketing

social media for shopify
The Ultimate Guide to Social Media for Shopify Store Owners
Social media is a key aspect of digital marketing, helping businesses reach millions of customers across the world.  Last year in the UK alone, 89% of people accessed the internet every week; 77% of these used it to research goods/services...
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marketing sustainable products
Marketing Sustainable Products Without Turning People Off
Sustainability doesn’t need to be boring but a search of #sustainablefashion on Instagram throws up some pretty crap content from sustainable brands. There are two sustainable Instagram camps at the moment: The original ethical warrior This is where you’ll find...
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Boosting Instagram Engagement
Boost Instagram Engagement: 7 Tricks From A Marketing Agency
I’m guessing you’re here because you know that engagement is key to growing your Instagram account. So many people and businesses get blinkered into just growing their follower numbers when it comes to boosting Instagram engagement, but what you rather...
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B2B Content Marketing: Stop With The Same Boring Sh*t
Content marketing in the B2B sector is boring. 89% of B2B marketers use content marketing, and according to latest statistics and reports, it generates three times as many leads as paid search. Not bad. But for a lot of businesses,...
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Stuck With Traffic Generation? 5 Quick Fixes For B2B Brands
For all digital market campaigns, the only way for them to be effective is to reach as many people as possible. Lead generation will be a goal and an essential aspect of your marketing campaign. If your campaign isn’t hitting...
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manufacturing marketing budget
How Big Should Your Manufacturing Marketing Budget Be?
One of the hardest questions during any budget meeting is; ‘how much should we allocate to marketing?’. This is no different for businesses in the manufacturing industry, and typically, a manufacturing marketing budget is one that is very different to...
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Lead Generation Marketing: 4 Reasons You Should Invest
Lead generation marketing has been around a while now, but still it’s amazing how many B2B brands don’t use lead generation as part of their marketing strategy. If you’re looking at reasons to invest in lead generation you’ve probably done...
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Stop Buying B2B Leads – What Is The Alternative?
Buying B2B leads can be an expensive game. Doing a quick search of Google for B2B leads shows up pages and pages of results - mainly from data companies selling B2B company prospect information for a fee per contact. Having...
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B2B Lead Generation: 10 Tactics You Need To Start Using
B2B lead generation has never been easier with a huge toolkit of tactics at your disposal. Having said that the effectiveness of some lead generation tactics can be disappointing in an ever changing marketing world. It’s hard to keep up...
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Challenges Facing Construction Marketing In 2018: Experts Discuss
We asked 3 Marketing & Sales professionals from the Construction industry what they see as the biggest challenges facing the construction marketing and the industry in general this year. Our research found there are common challenges across construction niches, from...
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