Education recruitment branding & wordpress website design
Naming • Brand Design • Graphic Design • Website Design
Kellie had sold her share in a successful recruitment brand to pursue a passion for education recruitment and needed help launching her new business. From naming to brand identity and website design we supported Appoint-Ed to create a brand that stood out in a stuffy, corporate world of education recruitment whilst integrating a Buy 1, Give 1 model into the brand and messaging.
Naming, branding & website design
Naming a recruitment agency
Before starting on the recruitment brand identity design we needed to complete a comprehensive naming research project, using data tools and domain availability we created a list of 10 brand names all available and unique for Kellie to choose from. We settled on the name Appoint-Ed. Combining a common word in recruitment (appointed the right candidate) with education to create a memorable name.
Recruitment brand identity and website design
Working with Kellie we undertook a full branding project to design a consistent brand identity across digital and offline channels. Design assets completed included business cards, logo design, stationery and website design. We connected Appoint-Ed with talented sustainability photographer Jodie at Styling Sustainably to ensure the website photography matched the feel of the identity and website.
Buy1, Give 1
We introduced Appoint-Ed to the benefits of implementing a Buy 1, Give 1 model into their business. We enabled them to partner with giving organisation Buy 1, Give1 and The Buddy Bag Foundation so every time they place a candidate within a long-term role, a child in emergency care receives a Buddy Bag of essentials.
It has been a pleasure seeing Appoint-Ed develop from an idea into a fully fledged brand. We’re proud to have been able to craft a space for the business in a crowded market by focusing on operational roles in schools and embedding a Buy 1, Give 1 cause close to the hearts of those in education.