Premium vegan fitness nutrition branding & marketing

Project overview

Vegan fitness nutrition brand Stealth Nutrition came to us looking for a new brand identity and marketing strategy to fit with their premium product.

In a competitive sports nutrition market, they needed a visual brand identity that worked equally well across screens and packaging to connect with customers and build trust in the brand.

Scope

Packaging Design
Graphic Design
Web Design
Branding
Marketing

Our approach to branding Stealth Nutrition

Aiming for the premium sports nutrition market

By researching other brands in the sports nutrition market we were able to identify a visual niche for Stealth Nutrition. With a lot of sports nutrition brands opting for masculine and sometimes garish identities – we opted for a pared back luxury look for their brand identity. Social media content has been designed and managed to create an accessible premium brand with a website design to create a user focused buying experience.

Creating a unique identity

Going through multiple ideas, we pinned down a strong brand icon design using the idea of a stealth plane. We created the icon using a formation of squares which can be carried across packaging and websites whilst remaining clear in small sizes – vital when using the logo on smaller product packages and social media profiles.

The Results

“We love working with Reward – they just get it. They designed us a brand that we’re proud to show off. Can’t thank them enough for helping us to build the Stealth brand.”

Positioning and branding a new sports nutrition entrant

Working with Tom Seed at Stealth Nutrition has resulted in a brand that has been able to extend it’s product range beyond protein powders into other sports nutrition products. The brand continues to go from strength to strength.

7

Conversion rate

320

Increase in social post engagement rate

40

Improvement in cart abandonment rate

Find out more about Reward

About Reward

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Google Rating

5.0

Based on 17 reviews

Reward Agency

5.0

Joanne Hill

15:29 18 Jan 21

We worked with Reward on the design and build of a new website using Shopify. Reward supported us through all phases from the development from making sure we were choosing the correct platform, understanding the integration with our existing systems and clearly detailing the scope of the site. The project was delivered on time and within the budget and we are delighted with the result.

Richard Mansell

13:14 21 Oct 20

I have had the pleasure of working alongside Mitchel as we built one of Manchester's leading property Hub brands.There is no one I would trust more in a creative branding and marketing position to take a company to the next level, than Mitchel. Ask around; he's respected by everyone who works with him, for him and by his clients. In addition he is a person of high character and integrity that you can trust to do what he says he will do.To those of you, who have a chance to work with Mitchel, consider yourselves lucky. There aren't many out there like him

Jamie Wallace

19:36 12 Oct 20

We have worked with Mitchel on branding for many months now and he has consistently far exceeded our expectations. He is incredibly creative, professional with quick turnaround times. Have really enjoyed working with him and would highly recommend.

Kellie Gordon

15:07 01 May 20

I needed a name, brand, logo and website for my newly formed company, I needed it quickly and had a limited budget. Mitchel was extremely efficient, kept me on track and sought my input at every stage. It was incredibly important to get things right and Mitchel made sure I was happy before moving on to the next deadline. It feels great to be 100% happy with the end result!

Steve Preyzner

13:39 01 May 20

Outstanding service given from knowledgable company.Goes above and beyond to create fantastic websites and marketing packages. Highly recommend.

Nicholas Richards

13:19 17 Apr 20

Mitchel did a great job with our branding. He was very receptive in helping us create the brand we were looking for. Would defiantly recommend to others!

Steve Preyzner

16:45 14 Apr 20

Would highly recommend this company. They give a perfect blend of expertise, professional attitude and inside knowledge all wrapped up with clear communication and results !

Nathaniel Lloyd Richards

12:40 15 Mar 20

Great customer service, attentive, extremely professional and timely would 100% recommend fantastic service!

Angelo Tomasso

12:48 13 Mar 20

Excellent service from initial engagement through to the final article. I would certainly work with the team again.

Matt Simpson

10:22 02 Mar 20

Reward and in particular, Mitchel, always take the time to understand the business and what you're trying to achieve. They always have some great ideas that we'd never think of, and their belief in sustainability and purpose beyond profit, puts them streets ahead of all other agencies in my book!

Sam Lewis

13:37 16 Dec 19

While working as the Marketing & Events Manager for Payal Events’s I oversaw a full rebrand of our website and branding.Mitchel at Reward personally handled the entire process keeping me informed throughout the process.We contracted Reward to be our ongoing SEO partner, allowing us to rise through the google rankings quickly and seamlessly.I was overjoyed with the service, knowledge and expertise of Reward and frequently recommend them to colleagues and business associates now

Jonathan Isaacs

12:20 08 Nov 19

Each and every time I have engaged the services provided by Reward I have been impressed with the speed, quality and value for money they offer.Unlike many other agencies, Reward provide a named point of contact who works with you directly from initial enquiry through conception and draft stages through to completion, all the while taking on board comments and feedback to improve the final product.If anyone has any reservations in using Reward, please put them to oneside, you wont regret it!

Aaron Penwill

14:06 14 Oct 19

Here at Lean Practice Ltd we have worked with Reward for the last 18 months. We share similar values for doing good in business. Sharing similar values makes the design process so easy, as they get us already and take what we have and amplify it to something awesome. I would highly recommend working with Reward, Mitchel and his team always deliver value beyond expectations.

Tony Fowler

08:17 07 Oct 19

Mitchel has always been amazingly patient and understanding on all our projects together. And yet he always delivers the most outstanding work. It's more than a pleasure.... it's FUN!!!

Gary Workman

21:22 09 Sep 19

Reward Agency, have recently rebranded by business with a logo design and full make over. Mitch and his team also helped us market for new members over the summer and thanks to his efforts we have seen 40 new sign ups to our company. I would highly recommend anyone looking for a rebrand or marketing help to contact reward and let them work their magic.

Tom

19:14 09 Sep 19

We would highly recommend Reward for all digital marketing needs. Mitchel and his team have helped us with growing our social media profiles following and engagement - resulting in more sales on our site. Their communication and willingness to help throughout has been beyond our expectations are far better than previous agencies we’ve worked with

Ryan Robinson

19:09 09 Sep 19

I've been a client of Reward for a few months now and cant recommend them enough. From their communication to service they’re great. I run a fitness business and working with them gives me more time to focus on my clients. Keep up the good work guys! Can’t thank you enough for the work you’ve done.

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