Premium fitness nutrition branding
Packaging Design • Graphic Design • Branding
We love working with Reward – they just get it. They designed us a brand that we’re proud to show off. Can’t thank them enough for helping us to build the Stealth brand.
CEOProject Overview
Fitness nutrition brand Stealth Nutrition came to us looking for a new logo and brand to fit with their premium product. In a competitive sports nutrition market, they needed a visual brand identity that worked equally well across screens and packaging to connect with customers and build trust in the brand.
Our approach to branding Stealth Nutrition
By researching other brands in the sports nutrition market we were able to identify a visual niche for Stealth Nutrition. With a lot of sports nutrition brands opting for masculine and sometimes garish identities - we opted for a pared back luxury look for their brand identity. By pairing black and soft greys we were able to create a strong, impactful colour palette for Stealth.
Going through multiple ideas, we pinned down a strong brand icon design using the idea of a stealth plane. We created the icon using a formation of squares which can be carried across packaging and websites whilst remaining clear in small sizes - vital when using the logo on smaller product packages and social media profiles.
The Results
Using a mix of market research and visual design we’ve created a strong, premium brand that sits well within the client’s target market. The client loves the design and has since implemented the brand identity across all of the product packaging and digital channels.
We love working with Stealth Nutrition and we continue to work with them on their branding and design to maintain a consistent, quality image across all their marketing collateral.
