Premium vegan fitness nutrition branding & marketing

Project overview

Vegan fitness nutrition brand Stealth Nutrition came to us looking for a new brand identity and marketing strategy to fit with their premium product.

In a competitive sports nutrition market, they needed a visual brand identity that worked equally well across screens and packaging to connect with customers and build trust in the brand.


  • Packaging Design
  • Graphic Design
  • Web Design
  • Branding
  • Marketing

Our approach to branding Stealth Nutrition

Aiming for the premium sports nutrition market

By researching other brands in the sports nutrition market we were able to identify a visual niche for Stealth Nutrition. With a lot of sports nutrition brands opting for masculine and sometimes garish identities – we opted for a pared back luxury look for their brand identity. Social media content has been designed and managed to create an accessible premium brand with a website design to create a user focused buying experience.

Creating a unique identity

Going through multiple ideas, we pinned down a strong brand icon design using the idea of a stealth plane. We created the icon using a formation of squares which can be carried across packaging and websites whilst remaining clear in small sizes – vital when using the logo on smaller product packages and social media profiles.

The Results

“We love working with Reward – they just get it. They designed us a brand that we’re proud to show off. Can’t thank them enough for helping us to build the Stealth brand.”

Positioning and branding a new sports nutrition entrant

Working with Tom Seed at Stealth Nutrition has resulted in a brand that has been able to extend it’s product range beyond protein powders into other sports nutrition products. The brand continues to go from strength to strength.


Conversion rate


Increase in social post engagement rate


Improvement in cart abandonment rate

Find out more about Reward

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