Premium vegan fitness nutrition branding & marketing

Project overview

Vegan fitness nutrition brand Stealth Nutrition came to us looking for a new brand identity and marketing strategy to fit with their premium product.

In a competitive sports nutrition market, they needed a visual brand identity that worked equally well across screens and packaging to connect with customers and build trust in the brand.

Scope

  • Packaging Design
  • Graphic Design
  • Web Design
  • Branding
  • Marketing

Our approach to branding Stealth Nutrition

Aiming for the premium sports nutrition market

By researching other brands in the sports nutrition market we were able to identify a visual niche for Stealth Nutrition. With a lot of sports nutrition brands opting for masculine and sometimes garish identities – we opted for a pared back luxury look for their brand identity. Social media content has been designed and managed to create an accessible premium brand with a website design to create a user focused buying experience.

Creating a unique identity

Going through multiple ideas, we pinned down a strong brand icon design using the idea of a stealth plane. We created the icon using a formation of squares which can be carried across packaging and websites whilst remaining clear in small sizes – vital when using the logo on smaller product packages and social media profiles.

The Results

“We love working with Reward – they just get it. They designed us a brand that we’re proud to show off. Can’t thank them enough for helping us to build the Stealth brand.”

Positioning and branding a new sports nutrition entrant

Working with Tom Seed at Stealth Nutrition has resulted in a brand that has been able to extend it’s product range beyond protein powders into other sports nutrition products. The brand continues to go from strength to strength.

7

Conversion rate

320

Increase in social post engagement rate

40

Improvement in cart abandonment rate

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