Launching an ethical tea startup into the sports nutrition arena

Project overview

Champs Tea came to us looking for help launching their new ethical tea brand. They needed support from brand identity to demographic research to ecommerce platform selection to marketing strategy formation.

Entering into competitive markets like sports nutrition and wellbeing meant they needed a clear go to market plan, something we’ve been able to support them with.


  • Packaging Design
  • Brand Design
  • Graphic Design
  • Brand Strategy
  • Shopify Website Design
  • Ecommerce Marketing

Branding & marketing a sustainable wellbeing startup

Creating a memorable brand identity

Champs Tea needed a memorable brand to stand out in a competitive sports nutrition and wellbeing market. The A’s within the logo type have been customised to create a hurdle icon within the logo. To suggest bettering yourself and tackling challenges / overcoming hurdles with the power of Champs Tea Co. Giving back and supporting grassroots sports charity were also an essential part of the brand strategy planning.

Building a Shopify site & social strategy

Shopify was identified as the best ecommerce platform for Champs Tea, offering a single interface to manage inventory and orders. The site has been designed to blend aspirational design with a functional product led user experience. An initial launch strategy was put in place prioritising social media and email marketing to create brand awareness and pre launch interest. Social commerce has been identified as a key focus for our marketing strategy.

The Results

“We have worked with Reward on branding and marketing for many months now and they have consistently exceeded our expectations. They are incredibly creative, professional with quick turnaround times. Have really enjoyed working with them and would highly recommend.”

Successfully launching an ethical tea brand

Delivered remotely during the COVID-19 pandemic, this project has been a big success with the full branding project completed in less than a month and an ongoing marketing strategy already delivering results. We continue to work with Champs Tea to help them drive social media engagement, website traffic and conversions.

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