Healthcare technology branding and website design
Brand Design • Graphic Design • Website Design
We worked with Manchester based healthcare technology startup to develop a strong brand identity and website presence to drive downloads of the organisations childhood and travel vaccinations tracking app.
Our work with iVACC has enabled the brand to establish itself as leader in the space amongst healthcare professionals, the wider healthcare market and consumers.
Branding, website design & marketing materials
Creating a unique brand identity
iVACC approached us with just an idea, following our branding process we got to the route of the purpose of the app and business to go on and develop a fresh brand identity focused on building trust. We did this by using updated colour palette used across the medical sector, we then create a unique brand icon that formed part of the typography but when taken out and used as a standalone icon could be flipped to create the shape of a person. The brand was applied across business stationery, marketing materials, app and website design.
Technology customer acquisition website
Once we had completed the branding process, we got started on creating a website focused on driving app downloads built using WordPress. The copywriting and imagery was used to build brand trust and regular calls to action help drive people to take action by downloading the app from the App Store. The website has been successful in onboarding hundreds of signups, driving customer acquisitions.
We loved working with iVACC and pleased the work we completed has not only driven new customer acquisition for the healthcare startup but also made it easier for parents and people travelling to keep track of vaccinations to ensure they’re protected and don’t duplicate vaccination doses.