Sustainable interior startup naming & branding

Naming    •    Packaging Design    •    Graphic Design    •    Branding

I love my new brand, we needed something that communicated our high quality sustainable materials whilst keeping our Northern routes front and centre.

Project Overview

When Macrame interiors startup Knot Bad That came to us they were at the start of their launch journey. We needed to create a unique name and identity to allow them to stand out in a competitive home interiors ecommerce market. Being a Northern brand we wanted to make sure the brand had a nod to it’s routes,  hours of naming research brought us to a clever play on words and a name with an edge of fun – making it more accessible than other brands in the space.

Knot Bad That A6 Packaging Insert Design
Knot Bad That Logo Design
Knot Bad That Sticker Design
Our approach to branding Knot Bad That

The Results

Using a proven process from naming to brand identity we’ve been able to create a brand the client loves and one that communicates effectively with its chosen target market. The brand has been implemented across digital and offline channels to create a consistent visual identity and voice. The end result is a brand we’re proud to have produced and one the client adores.

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