Fresh branding for Berlin plant based eatery
Brand Design • Graphic Design
Berlin plant based eatery Fusio came to us to create their brand identity. Looking for a fresh, clean identity they needed a unique concept to stand out in the competitive Berlin tourist restaurant market.
Plant based restaurant branding
Unique logo concept
Based on the idea of fusing ideas together the F connects with the u. The idea behind the logo design is to symbolise the cross section of a dining table in the restaurant and the legs of a person beneath it.
We wanted to ensure the simplicity of the branding and ingredients filtered through into the print collateral. This was achieved by designing menus that were designed for print on organic paper stocks using by-products of citrus fruits and grapes. These substrates tied in perfectly with the colour palette of cool, pastel tones which were used across the stationery, menus and restaurant marketing promotions collateral.
We’re super pleased with the brand identity created for Fusio. The client loved the process from start to finish, especially our consideration for paper stocks used to really drive home the sustainable message they want for their eatery.