Growth in engagement, sales & order values

Social Media Strategy & Management    •    Influencer Outreach & Management    •    Content Marketing    •    Search Engine Optimisation

Jonny Pollock
We’ve been amazed by how dedicated Reward are – they have gone beyond our expectations and are delivering impressive results.
Director European Sales

Project Overview

RIPT Performance are a fitness wear design and manufacturing business selling their collections online using Shopify to sell directly to consumers.

We started working with RIPT in September 2018 after a meeting to discuss the challenges the brand was facing online. We were instantly impressed with the quality of the product and the materials RIPT use when manufacturing the performance wear they sell online using the Shopify platform.

RIPT engaged us to work on their social media accounts, influencer management and website content.

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The Problem

Salford based RIPT came to us looking to increase awareness of the brand, boost sales and stand out in what has become a saturated gym wear and fitness market.

With an explosion of apparel companies and brands entering the fitness marketplace it was proving difficult to stand out and make sales. The biggest challenges facing RIPT included creating a consistent feel across their social channels, driving traffic to the online store and engaging visitors to buy.

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Why did RIPT approach Reward?

The Results

Despite only working with RIPT for a month so far (at the time of writing) they have been impressed with the results.

By creating a social strategy around engagement rather than selling we have managed to secure new influencer relationships, grow social account followers and engagement and increase average order values by 30%.

Regular blog content has increased website visitors by 104% and engagement rates for posts on Facebook alone have increased by over 240%.

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Increase in post engagement rate in 30 days (Facebook & Instagram)


Increase in average order values


Fan growth in target demographic


Increase in website visitors

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