Ethical coffee subscription box startup brand design

Packaging Design    •    Graphic Design    •    Branding

Mitchel was great and stayed amazingly responsive and patient as we went through a number of revisions. Appreciate his hard work on the brand – end product looks great!

Project Overview

Ethically sourced gourmet coffee subscription box startup Blue Coffee Box came to us looking for an exclusive and fresh brand identity. Focused on quality and exclusivity, the main branding strategy work involved building a better picture of the ideal customer buying coffee. Once target audiences had been defined, we designed an identity that sat well within the high end market whilst not being stuffy or pretentious to appeal to those who care about ethics and the wellbeing of those in the supply chain.

Blue Coffee Box Packaging Design Case Study
Blue Coffee Box Logo Design Case Study
Blue Coffee Box Logo Icon Design Case Study
Our approach to branding Blue Coffee Box

The Results

Following our proven methodology of brand research before commencing any logo design and branding pages we were able to clearly define who we were targeting. Knowing our audience, we were able to create a stunning, fresh logo that stands out when used offline and online.

Used across brand packaging, website design and marketing material the distinctive and clever logo design, nods at the box shape with the positioning of the type and stands out in the crowded subscription box market. We also  embedded a giving campaign working with Buy1, Give1 to donate business skills education in developing countries where the coffee is sourced whenever a new subscription is sold.

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