Creating a brand strategy and identity for a sustainable food brand

Project overview

Zested came to us pre launch needing a clear brand strategy & a visual identity to help communicate it through different digital and offline channels.

Zested was entering into an already busy market with big players including meal box brands Mindful Chef and Gousto as well as produce brands like Abel & Cole. We needed create a clear positioning strategy before developing a consistent messaging & tone.


  • Packaging Design
  • Brand Design
  • Graphic Design
  • Brand Strategy

Sustainable brand strategy

& brand identity design

Positioning a brand in a crowded digital space

We carried out extensive research into the market to craft a detailed brand strategy that aligned the brand’s objectives with those of their target customer. We positioned the brand as a sustainable choice for UK based time poor professionals, focusing on the language and messaging to create a brand for the conscious consumer.

The brand tagline “conscious eating delivered to your doorstep” was created as a one liner to communicate the brand value and proposition.

Creating a memorable & sustainable brand

The earthy colours and imagery were used to create a consistent brand identity for Zested to tie together the brand strategy and communicate it visually. The brand stands out in the market by using earth tones with a pop of bright in their marketing materials.

We created a selection of brand assets including unique line icons, stationery designs, box inserts, packaging and social media image templates.

The Results

“Reward did a great job with our branding. They were very receptive in helping us create the brand & strategy we were looking for. Would definitely recommend to others!”

A strong identity and strategy setting the brand up for success

The founding team at Zested are really happy with the strategy and identity we’ve developed for them. The brand is planning to launch in the coming months armed with a well researched and designed plan alongside strong visual assets for all of their communication channels.

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