Organic and paid social marketing deliver results

Project overview

The Letter Arty is an ecommerce business based in Manchester selling a curated collection of typography related art and gifts.

We were engaged by The Letter Arty in March 2019 to take over the management of their ecommerce website and social media marketing with the aim of growing engagement, following and sales.


  • Social Media Strategy & Management
  • Paid Social Advertising
  • Content Marketing
  • Blog Content Creation

Why did The Letter Arty approach Reward?

Competing with bigger ad spends

Much like a lot of other ecommerce sectors the home and decor sector has become dominated by marketplaces. The like of Not On The High Street and Etsy spend millions of pounds on advertising. To compete we needed to be creative with marketing budgets and deliver the best ROI with a combination of organic and paid social media marketing.

Lack of time and resource internally

As with most small businesses and startups, The Letter Arty didn’t have the time to dedicate to marketing. We were the perfect fit keeping them in the loop and being transparent with reporting – whilst allowing them to take a step back and place their trust in us to deliver results.

The Results

“Since Reward started working on our Instagram account, not only have we seen a massive increase in our follower numbers, but those new followers are people who are genuinely into what we do. Combining an audience that shares our interests with stunning, highly relevant posts and stories that Reward produces for us results in lots of engagement in the form of likes and comments that spark genuine conversation. We now have a following keen to find out more about us and more than willing to buy into what we do.”

Growing ecommerce sales & social engagement

By first starting by creating a clear customer avatar we have been able to produce a content and social strategy that appeals to an audience most likely to engage and buy from The Letter Arty.

Since creating the strategy we’ve created an array of social content from Instagram and Facebook posts to story promotions and paid social ads across the channels, all resulting in impressive Instagram follower growth and engagement well above the industry benchmarks for the industry.

With every post and content piece we’re able to build a better picture of customer demographics and needs, helping us to further improve the performance of the campaigns.


Increase in average session duration


Post impressions (30 days)


Average followers growth rate

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