B2B search engine optimisation has changed in recent years, with numerous Google Algorithm changes and the introduction on RankBrain in 2015 having big effects on the way search engines see your site.
2018 is the year to make sure you’re making the most of organic search.
What is B2B Search Engine Optimisation?
B2B search engine optimisation otherwise known asB2B SEOis the art of optimising your site for search engines. That doesn’t mean cramming your site with keywords orbuilding linksfrom poor sources – it means producing relevant, helpful content your audience will be interested in.
Providing value to B2B audiences leads to your your site ranking.
To help you, we’ve put together an infographic with some of the key stats on SEO in 2018 and some tips on how to make sure your site is performing as well as it should be.