Branding is more than your logo design. It’s your whole brand from brand strategy to identity and brand image, from the tone of voice you use when you communicate with your customers to the imagery and colours you use to represent your brand across your marketing. Consistency is key with your brand. Ensuring your brand works across all of its uses from your web design to business cards and social media profiles, your brand should look great whatever medium it’s being used in.
A great brand strategy & identity will set you apart in your market. With more and more competition in most industries it’s more important than ever to have an edge of your competitors. Effective branding gives you the opportunity to do just that, it helps you to look and feel different to other brands in your sector. It allows you to communicate why people should work with you and helps you become top of mind for buyers when they’re looking to work with someone in your area.