define, branding agency Manchester

Branding Agency

Effective brand strategy & identity with Manchester branding agency Reward

Grow your business or charity with effective brand strategy & identity

Every brand needs a clear brand strategy to connect with key audiences – we work alongside you and your team to ensure you’re effectively communicating your unique values and purpose. Our branding service gives you the best of strategy and creativity to build you a brand that stands the test of time and smashes your competition out of the water.

We help you build a vision that inspires your audience to take action.

Grow your brand
Branding Agency Manchester
Drinks Company Startup Branding

What is branding?

Branding is more than your logo design. It’s your whole brand identity and image, from the tone of voice you use when you communicate with your customers to the imagery and colours you use to represent your brand across your marketing. Consistency is key with your branding. Ensuring your brand works across all of its uses from your web design to business cards and social media profiles, your brand should look great whatever medium it’s being used in.

A great brand identity will set you apart in your market. With more and more competition in most industries it’s more important than ever to have an edge of your competitors. Effective branding gives you the opportunity to do just that, it helps you to look and feel different to other brands in your sector. It allows you to communicate why people should work with you and helps you become top of mind for buyers when they’re looking to work with someone in your area.

Our branding services

01Brand Strategy

Before starting identity design, research should be done to position your business or charity in your market to set you apart from others. 

02Brand Identity Design

An effective brand identity should represent you and your brand across various channels and uses. An identity should include your logo, typography and imagery.

03Logo Design

Whilst branding isn’t just logo design, it still forms a big part of an effective identity. Your logo design should be unique, memorable and stand the test of time.

04Digital Branding

Your brand should be consistent across your digital channels – this includes your web design. Your website should communicate your brand message and purpose.

05Defining Your Purpose

Brands need a reason to exist and your audiences need to know why they should choose you. Defining your purpose helps you to connect with people who care about your business.

06Identifying Audience

Who cares about your business? Who will buy from you? Identifying a clear audience for your brand is essential to thrive.

A full branding service

We pride ourselves on offering a comprehensive branding service. Whether you’re looking for someone to brand your startup or rebrand your established business – we have the experience needed across strategy and design to make sure your brand works hard for you in the years to come

Why should you with work with Reward?

We’re a small friendly team of brand designers and strategists based in Manchester. Our clients not only love the final product when they see and feel their new brand but enjoy the process too. Branding or rebranding your business should be exciting.We take care to make sure the process is as stress free and enjoyable as it can be.

Brand workshops

Our brand workshops have been honed over the past 5 years to focus on delivering the biggest impact.

By sitting down with you and your team with pen and paper (old school is best here) we get under the hood of your business and your goals to discover what needs work and what’s working already.

The best ideas come from structured creative sessions like our Discovery Workshops – giving us a place to explore which social causes align with your brand, ways we can embed those causes in your brand and how we go about commercialising them to make your business sustainable.

Often the biggest take away from our Discovery Workshops is the outsider’s perspective to drill down into the real “why” of the brand. This helps you get clarity around your purpose and why you exist as a brand – giving you a clearer head and direction to drive your brand forward.

Zalando Employer Branding
Recruitment Agency Branding

Brand strategy & design

Before we jump straight into designing you a brand identity that looks fresh off the runway – we focus on strategy.

We’re believers in backing up design with strong research. By holding focus interviews and surveys with your stakeholders we get under the skin of your industry and problem. Once we’ve got a real understanding of your audience we start by crafting messaging and a purpose that resonates on an emotional level – creating a long lasting and loyal connection.

Once we’ve got the messaging nailed – we move onto designing you a brand identity that communicates that message. Our research comes in handy here again when we’re choosing colours, typography and imagery that resonates. Your unique identity will work across offline and digital channels to really stand out in your industry.

Once we’ve finalised the design of your new brand we provide you with the tools you’ll need including but not limited to brand guidelines and template documents.

Arrange a free brand consultation

Some of the most common branding questions we get asked:

If Carlsberg did branding, they'd come to Reward. Mitchel and his company, Reward, exemplify everything that is right about a business. A great product delivered in a professional way at a competitive price. It has been a pleasure working with them at every stage and I look forward to continued collaboration in the future. Delighted with my new brand. Highly recommended. Thanks again. Marcus

Marcus Thomlinson

Managing Director, Black Sheep Revolution

Reward offer us the design and branding that we require everytime we need them. There is hardly any need for amendment and the seamless process makes them the design company of choice for us.

Arfan Tabrez

Managing Director, Mole Valley Premier

Working with Reward on our re-brand project has been an absolute pleasure. The guys really took the time to understand our business and what we wanted to achieve, creating a new image with the perfect mix of innovation and professionalism. We will continue to work with Reward on future projects, and highly recommend to anyone looking for a responsive, creative and friendly design agency!

Katy Rector

Sales & Marketing Manager, Ribble Packaging

Let’s have a chat about how we could brand or rebrand your business