Branding Agency
Effective brand strategy & identity with Manchester branding agency Reward
Grow your business or charity with effective brand strategy & identity
Every brand needs a clear brand strategy to connect with key audiences – we work alongside you and your team to ensure you’re effectively communicating your unique values and purpose. Our branding service gives you the best of strategy and creativity to build you a brand that stands the test of time and smashes your competition out of the water.
We help you build a vision that inspires your audience to take action.
What is branding?
Branding is more than your logo design. It’s your whole brand identity and image, from the tone of voice you use when you communicate with your customers to the imagery and colours you use to represent your brand across your marketing. Consistency is key with your branding. Ensuring your brand works across all of its uses from your web design to business cards and social media profiles, your brand should look great whatever medium it’s being used in.
A great brand identity will set you apart in your market. With more and more competition in most industries it’s more important than ever to have an edge of your competitors. Effective branding gives you the opportunity to do just that, it helps you to look and feel different to other brands in your sector. It allows you to communicate why people should work with you and helps you become top of mind for buyers when they’re looking to work with someone in your area.
Our branding services
Before starting identity design, research should be done to position your business or charity in your market to set you apart from others.
An effective brand identity should represent you and your brand across various channels and uses. An identity should include your logo, typography and imagery.
Whilst branding isn’t just logo design, it still forms a big part of an effective identity. Your logo design should be unique, memorable and stand the test of time.
Your brand should be consistent across your digital channels – this includes your web design. Your website should communicate your brand message and purpose.
Brands need a reason to exist and your audiences need to know why they should choose you. Defining your purpose helps you to connect with people who care about your business.
Who cares about your business? Who will buy from you? Identifying a clear audience for your brand is essential to thrive.
A full branding service
We pride ourselves on offering a comprehensive branding service. Whether you’re looking for someone to brand your startup or rebrand your established business – we have the experience needed across strategy and design to make sure your brand works hard for you in the years to come
Why should you with work with Reward?
We’re a small friendly team of brand designers and strategists based in Manchester. Our clients not only love the final product when they see and feel their new brand but enjoy the process too. Branding or rebranding your business should be exciting.We take care to make sure the process is as stress free and enjoyable as it can be.
Brand workshops
Our brand workshops have been honed over the past 5 years to focus on delivering the biggest impact.
By sitting down with you and your team with pen and paper (old school is best here) we get under the hood of your business and your goals to discover what needs work and what’s working already.
The best ideas come from structured creative sessions like our Discovery Workshops – giving us a place to explore which social causes align with your brand, ways we can embed those causes in your brand and how we go about commercialising them to make your business sustainable.
Often the biggest take away from our Discovery Workshops is the outsider’s perspective to drill down into the real “why” of the brand. This helps you get clarity around your purpose and why you exist as a brand – giving you a clearer head and direction to drive your brand forward.
Brand strategy & design
Before we jump straight into designing you a brand identity that looks fresh off the runway – we focus on strategy.
We’re believers in backing up design with strong research. By holding focus interviews and surveys with your stakeholders we get under the skin of your industry and problem. Once we’ve got a real understanding of your audience we start by crafting messaging and a purpose that resonates on an emotional level – creating a long lasting and loyal connection.
Once we’ve got the messaging nailed – we move onto designing you a brand identity that communicates that message. Our research comes in handy here again when we’re choosing colours, typography and imagery that resonates. Your unique identity will work across offline and digital channels to really stand out in your industry.
Once we’ve finalised the design of your new brand we provide you with the tools you’ll need including but not limited to brand guidelines and template documents.
Some of the most common branding questions we get asked:
According to the American Marketing Association branding is "“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”
On average a full branding project including research and brand identity will take 1-2 months depending on the complexity of your market and whether you're a startup or existing business.
There are so many ways you can generate more traffic to your site from directory listings to social media marketing and PPC advertising. These are all great. But having an SEO strategy is probably the best way to generate traffic long term, most people go to Google when they start researching who to work with. If you’re not showing, you’re missing a big opportunity to be seen by potential customers.
Branding sets you apart from others in your industry or space. In order to stand out in increasingly competitive markets, you need potential customers to be able to differentiate you from your competitors. Branding does that for you.
Brand identity is the visual aspect of your brand. Everything from your logo, colours and typography are included.
Just like a person a brand should have a personality to connect with your audience. Think Paddy Power and you'll think funny and sarcastic. Think The Body Shop and you'll think caring. Think Patagonia and you'll think sustainable and adventurous. Every successful brand has a brand personality and you should too.
A brand promise is the promise you make to your customers. What will you deliver? How will you deliver it? It sets an expectation in your customers minds of what they will get when they buy from you.
Brand positioning is selecting a space in the market for your brand to occupy. Successful positioning will create a clear idea of what you stand for in your consumers minds.