BRANDING

Our brand workshops have been honed over the past 5 years to focus on delivering the biggest impact.

By sitting down with you and your team with pen and paper (old school is best here) we get under the hood of your business and your goals to discover what needs work and what’s working already.

The best ideas come from structured creative sessions like our Discovery Workshops – giving us a place to explore which social causes align with your brand, ways we can embed those causes in your brand and how we go about commercialising them to make your business sustainable.

Often the biggest take away from our Discovery Workshops is the outsider’s perspective to drill down into the real “why” of the brand. This helps you get clarity around your purpose and why you exist as a brand – giving you a clearer head and direction to drive your brand forward.

Before we jump straight into designing you a brand that looks fresh off the runway – we focus on strategy.

We’re believers in backing up design with strong research. By holding focus interviews and surveys with your stakeholders we get under the skin of your industry and problem.

Once we’ve got a real understanding of your audience we start by crafting messaging and a purpose that resonates on an emotional level – creating a long lasting and loyal connection.

Once we’ve got the messaging nailed – we move onto designing you a brand that communicates that message. Our research comes in handy here again when we’re choosing colours, typography and imagery that resonates.

Once we’ve finalised your brand we provide you with the tools you’ll need including but not limited to brand guidelines and template documents.