Digital marketing is a pretty broad subject that has grown to ecompass marketing strategies and tactics not falling within the traditional marketing categories from Search Engine Optimisation (SEO) to social media marketing to conversion rate optimisation and online lead generation.
In order to succeed in marketing, you need to take an integrated approach. Before jumping in with the many marketing tactics available to your brand it’s important to have a strategy in place. A digital marketing strategy sets out your key goals and objectives, your audiences and where they hang out. It sets a clear pathway and approach to how you’re going to engage and convert them to customers using digital marketing.
Once you have your strategy in place, you can move onto implementing the strategy using the latest proven marketing tactics in your sector. Do you need to grow organic traffic or increase social media engagement to reach your marketing objectives? Do you need to create downloadable content or generate more leads by improving your conversion rates? Whatever your goal or strategy it’s essential you integrate the different activities to ensure they’re all working together to deliver marketing results that produce the best possible return on investment.