Digital advertising is becoming increasingly expensive with more and more competition for the same customers attention on social media.
SEO for ecommerce gives you an opportunity for long term growth without the reliance on constant ad spend – it’s a long term strategy for organic customer acquisition. Done correctly, SEO can drive a consistent flow of new customers.
Google, Bing and Yahoo want to deliver the best match and experience for a users search, if your site fits that bill – you’ll rank highly and the search engine will prioritise your site. This is a very basic explanation of SEO but one that hopefully shows you the most important thing to consider when trying to improve your stores SEO performance. With over 200 ranking factors and upcoming changes like Core Web Vitals, the best way to rank is to focus on your users and potential customers.