Your Friendly Manchester SEO Agency Experts
We are Reward, a leading digital marketing agency in Manchester. We’ve been working with clients in Greater Manchester and across the UK for the past 5 years. During that time we’ve worked with businesses across varying sectors including manufacturing, ecommerce and professional services to help them grow web traffic and win new leads and business from their websites.
Using SEO, content marketing and other digital marketing tactics we have established ourselves as experts in improving our clients websites to reach their full potential. Whether you’re looking to improve your rankings through local SEO, link building, conversion rate optimisation, content creation or keyword research our experienced SEO agency team knows how to get your site working for you and outranking your competitors.
Why search engine optimisation?
First page results are essential to your business if you’re looking to generate targeted, relevant traffic to your website. With 95% of organic search traffic being sent to the results on the first page, it’s vital your business is in the mix. Otherwise, you’re missing out on a whole lot of traffic that could be generating you new business.
Google’s search algorithm is notoriously changeable and big updates Google Panda and Google Penguin put an end to the cheap tactics used by some marketing companies. The days of keyword stuffing, poor quality link building and low quality on page content are gone. Instead you need to build a ‘white hat’ (higher quality) SEO strategy to make sure you’re capitalising on the opportunity SEO can bring now that Google prioritises high quality sites that promote a great visitor & user experience.
The first part of our work on clients sites is identifying where fixes need to be made to previous bad practice and working to ensure you have the right content, site and link structures in place to beat your competition to those top spots in Google listings across desktop and mobile.
Specialist SEO services
Consistency across your online listings is key here, we work to make sure your site displays correctly in local SERPs (the way Google displays local search results).
An indepth look at where your site is and isn’t working, we look at a range of on-page and off-page factors to identify where we should focus your SEO efforts
Combined with on-page SEO including markup and tag usage we build a strong structure to ensure Google’s bots can index your site quickly and correctly.
Content is key to long term Search Engine Optimisation success, we use keyword and competitor research to build out a consistent content strategy before writing and producing long form content for key pages and blogs.
Mobile SEO is important with a big chunk of traffic now coming from mobile organic searches, we ensure your site speed and performance match your visitors expectations to boost search rankings.
Taking a tactical approach to build authoritative and relevant links to your site to boost your search rankings.
We’ve a proven track record
A mix of experience and up to date knowledge give our team at Reward an edge, always hungry to improve our strategies for clients we combine web development, on-page and off-page tactics to produce innovative and clever ways to boost our clients rankings. By combining our technical knowhow and experience with creative thinking we grow our clients organic search traffic month on month.
SEO isn’t a quick fix
Whilst you can see quick results with SEO, it’s not always the case and the real value of SEO is seen over time by building trust with your audience and potential customers. Being listed as one of the top results on Google is a badge of honour, one that wins you trust with visitors. Google has given you their mark of approval as being a quality site they trust.
Why should you with work with Reward?
Our track record and experience has led us to become a respected digital marketing agency in Manchester. Our core values of transparency and honesty mean you can be confident your SEO campaign is in safe hands to deliver great SEO results with regular contact and reporting of what we’ve been up to to grow your website.
Whilst technical SEO might be boring for some agencies, we understand it’s the backbone of any successful SEO strategy.. From page speed improvements to site structure and data markup – we need to make sure your website is set up in the best possible way to grow your website rankings. By using the latest best practice advice from Google we are able to build a site that Google can understand and index correctly and quickly.
The starting point of any SEO campaign is always our SEO audit, which runs through your website to identify areas that have been set up incorrectly and which need to be improved. On-page fixes like internal linking and content creation will be identified alongside technical site architecture and social media link issues.
Other important factors like title tags, meta data, page speed and minification of code (CSS, HTML and JS) are all looked at in detail at this stage and improved to improve the performance for your website visitors and Google. All of these fixes combined together result in a site with strong technical foundations ready to be indexed by the major search engines.
Transparent reporting and friendly communication
One of the key things that come up when we speak to our clients and get their feedback is on our monthly catch ups. We build long term relationships with our clients based around honesty, transparency and sometimes even having a laugh. Whilst we’re always professionally our team are a friendly, approachable bunch and we class a lot of clients as friends now having build amazing relationships over time.
Our monthly catch ups aren’t just for a natter though, we produce easy to understand reports so you can see how your site is performing. When we start working together we identify your most important KPIs so you can see you’re gaining traffic and rankings. Each month we report on your traffic increases and the placing of your site against competitors. Everything we do is reported so you can see what we have been doing from your on-page improvements to link building activity.
Some of the activities you might expect us to be doing for you include:
- Creating a simple navigation structure for a better visitor and Google bot experience
- Reducing the number of internal and external requests your website makes to improve site speed by removing plugins and resources you don’t need
- Keeping sitemaps and markups up to date across your site and Google Search Console
- Implementing an internal linking structure
- Optimising metadata elements to create better structured pages and posts
- Producing well researched, professionally written long form content that ranks
- Build outreach campaigns to generate authoritative links with publishers, bloggers and other website owners
- Writing and distributing guest blogs and digital PR
Long form content is king
For years in the SEO world content has been seen as being king. Whilst that’s true a lot of SEO agencies have been slow to catch on and still don’t produce great long form content for their clients. That’s where we’re different. We still have the expert knowledge of technical SEO, link building and citations but we love creative content marketing. From producing well written service pages that convert or educational blog posts that generate traffic and get ranked, we love writing and producing content for our clients.
Most websites still aren’t using long form content. Great for you. There is a big opportunity to give Google what they want with a website with well-written copy that really adds value to your visitors. We’re not saying you should have a website full of blocks of text, far from it. Your content needs to be well written, well presented and designed in a way that engages your visitor, using imagery and a stunning website design that works across desktop and mobile.
How do our SEO campaigns work?
Before we jump in and start recommending fixes, we need to first understand how your website is performing. Our research and audit stage uses data from Google Analytics, Google Search Console and other leading industry data tools to identify current website traffic, rankings and competitor performance. Competitor research is vital at this point to identify the areas where we are falling behind and where there are gaps in their strategy we can utilise to win more traffic.
This stage also includes keyword research which guides our on page copy work later in the project. We include search volumes to make sure the keyword opportunity is worthwhile pursuing as part of your SEO strategy.
Technical SEO is the foundation of your SEO campaign. Our audit will have identified where your site is falling down, the technical SEO stage is where we fix those technical issues. By improving loading speeds, restructuring menus and implementing best practice metadata changes we ensure your site is ready to climb the rankings. Things like broken links, alt tags and oversized images are all fixed here too.
SEO without content doesn’t work. Behind every successful SEO campaign is a content strategy. From writing long form content for your homepage and service pages to producing a blog content plan based on our keyword research – you’re in safe hands when it comes to seeing amazing rankings in Google SERPs.
Length isn’t everything though. Anyone can write 2000 words if they try hard enough. The key here is to produce marketing copy that adds value. No drivel. No repeating words to increase word counts. We produce well structured written content with plenty of internal links that your visitors and Google loves.
Gone are the days of dodgy marketers paying for links or using publishing networks to build links to clients websites. This type of link spamming have been penalised by Google in recent years. The good news? We only build links that add value to your site. We build our link building campaigns around domain authority and trust. Working with other site owners and published to build links to your amazing website content, this usually results in brand mentions in links which Google loves.