First page results are essential to your business if you’re looking to generate targeted, relevant traffic to your website. With 95% of organic search traffic being sent to the results on the first page, it’s vital your business is in the mix. Otherwise, you’re missing out on a whole lot of traffic that could be generating you new business.
Google’s search algorithm is notoriously changeable and big updates Google Panda and Google Penguin put an end to the cheap tactics used by some marketing companies. The days of keyword stuffing, poor quality link building and low quality on page content are gone. Instead you need to build a ‘white hat’ (higher quality) organic search strategy to make sure you’re capitalising on the opportunity SEO can bring now that Google prioritises high quality sites that promote a great visitor & user experience.
The first part of our work on clients sites is identifying where fixes need to be made to previous bad practice and working to ensure you have the right content, site and link structures in place to beat your competition to those top spots in Google listings across desktop and mobile.