Pay per click (otherwise known as PPC) management is an online advertising model allowing you to reach potential customers with digital advertising – the best known PPC platform is Google Ads – allowing you to target customers in a multitude of ways using traditional keyword based search advertising, video ads or retargeting based on user behaviour. Profitable pay per click campaigns can deliver an impressive return on investment (this is called ROAS – return on ad spend).
Successful paid media channel advertising uses a mix of creative writing, insight and data to reach potential customers in the most cost effective way. PPC ad copy, landing pages and creative assets are vital components of a successful campaign and continuous learning needs to be adopted to identify best performing ads based on content and targeting.
Roll all of this into one business and what do you have? Reward. We’re experts in delivering effective PPC campaigns for our clients. Combining digital skills and creativity, we’ve been able to reduce CPC (cost per click) and CPA (cost per acquisition) and deliver impressive ROAS figures.