Impactful sustainability communications to connect with your stakeholders

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Sustainability is in the thoughts of many brands at the moment. It’s about time. But how do you connect with your audience in a meaningful way to tell others about the good stuff you’re doing in your organisation? We combine our sustainability knowledge, insight and creativity to produce communications that engage, inspire and connect with your stakeholders internally and externally. We help your brand tell impactful stories that cut through the noise of other brands and reach the people who care about the important environmental and sustainable issues we’re facing today.

Sustainable communications strategy

Integrating sustainability into your brand isn’t as simple as adding in environmental messaging, care needs to be taken to ensure sustainable thinking is embedded throughout the organisation. Simply adding on environmental causes to a brand can also come across as “greenwashing” something which is increasingly being frowned upon by consumers and brands alike.

We help organisations integrate sustainability into their branding. We work with you to embed sustainability within the brand narrative and story to increase brand awareness and loyalty. By using a mix of visual and written communications across platforms and media, we’re able to help the organisation we work with stand out from the noise of other brands talking sustainability.

Our sustainable communications services

Combining  sustainability knowledge, insight and creativity to produce communications that engage

1

Communications Strategy

Focusing on embedding sustainability into your communications strategy rather than being a bolt on. We work with you to create impactful stories and messaging.
2

Campaigns

Engage and inspire your audience to be more sustainable whilst growing your brand. By utilising multi channel campaigns with the perfect blend of research and creativity you’re able to activate and mobilise your audience to take action.
3

Stakeholder Engagement

Every organisation has multiple stakeholders and internal stakeholders are just as important to the success of sustainability programmes. Employee engagement is essential to bring your team along on the journey to a more sustainable, successful organisation.
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Sustainability communications
sustainable communications strategy

Multi channel campaigns

Reaching your audience and cutting through the noise has become increasingly difficult with the addition of new channels and methods of communication.

Taking a multi channel marketing approach to sustainability campaigns means we target our audience from multiple directions.  From social media to onsite resources and blog content to media outreach, we make sure your message is amplified far and wide for everyone who matters to know about the good things you’re doing.

Our experience working across digital and offline channels and skilled design team mean we can produce impactful creative campaigns to create memorable brand touch points and engagement.

Stakeholder engagement

Just like any other new business initiative or programme, without the buy in of important stakeholders the initiative is bound to fail. As part of our sustainability communications process we identify the key internal and external stakeholders likely to impact the effectiveness of your efforts.

Employee engagement is a big part of stakeholder engagement and by working with your team to identify concerns and produce internal communications we’re able to get them on board and bring them on the journey – rather than having them dragged along kicking and screaming.

Your other key stakeholders will likely include directors, shareholders and of course your target audiences. All of these are researched throughly in order to allow us to craft goals, messaging and stories that meet all of their needs and expectations.

Some of the most common sustainability questions we get asked

What is sustainable communication?

Sustainable communication in the context of marketing is the communication of an organisations sustainable credentials and how they are embedded within the brand.

Why is sustainability important in business?

Business has a huge role in sustainability. It is the responsibility of brands to have a positive impact on people and the planet whilst making profit. Sustainability can also be a driver of marketing success, by connecting with new audiences and building a brand people love because of your sustainable credentials – you’re able to build a brand that lasts.

How do I communicate sustainability to employees?

Good question. Find out what their concerns are and address them with your sustainability programmes. By engaging with your employees rather than telling them what you’re going to do – you’re making them a part of the process which will improve engagement and buy in.

What is sustainable marketing?

If you Google “What is sustainable marketing” you’ll find the answer” Sustainable marketing is the promotion of environmental and socially responsible products, practices, and brand values.” To us, it goes further sustainable marketing should be about embedding sustainability at the heart of the brand and communicating that consistently.

Here's what some of our branding clients had to say about Reward

“Reward Agency offer a fast, efficient and tailored service. From the initial brief through to completion, they exceeded my expectations. Highly recommended.”

Matthew GoddardTalent Acquisition Manager

“We have worked with Reward for many months now and he has consistently far exceeded our expectations. He is incredibly creative, professional with quick turnaround times. Have really enjoyed working with him and would highly recommend.”

Jamie WallaceFounder

Find out more about Reward

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